Luisa Postres Branding

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    Brand Identity for Luisa Postres.

    Luisa Postres is an online pastry based in Bogotá, Colombia. It is a space dedicated to sweets, happiness and colors, with pastry as the main axis of sharing and enjoyment. 
    The visual and graphic universe is a modern take on a groovy aesthetic. Full of colors and funky elements it wishes to be an aspirational brand for it's consumers. Luisa Postres is not afraid to be bold and fun, nor is it's graphics and visual identity. Our design process involved proposing every aspect of the brand's universe, from it's graphic design, photography's art direction and language to convey the essence of what the brand wishes to represents.
    Brand Identity / Logo Rebranding / Packaging / Social Media / Brand Manual 

    Studio: LaValentina Design
    Design process carried out together with my colleagues Juliana Ortega and 
    Valentina Gutierrez.