El Tiempo Casa Editorial (ETCE), is a media conglomerate and the editorial house owner of Colombia’s main newspaper of national circulation, El Tiempo. The digital content department is in charge of handling some of the products of ETCE in their digital expressions.
Since I've been working in El Tiempo I've developed different tasks and activities that comprehend the diverse stages of the publication of digital content for the editorial house. Identifying user's need for content through ideation sessions with them; diverse activities to support the information architecture process including cardsorting and word-concept association. And the materialization of all this work through flows and wireframes.
One of my latest projects here involved working in the redesign of the digital interface of El Tiempo, the website stands as the most visited news website of the country, holding a record of more than 11'000,000 unique users; after the redesign launched the record was broken surpassing 15'000.000 unique users. The redesign included mobile devices which on their release reached 2'614.478 unique users. Here are a few samplers of the work and activities :
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