NIVEA After lunch box

  • Silver in Young Talents GrandPrix Surf the Change FCBMILAN (www.surfthechange.it)
     
    Art Director: Lorenzo Riminucci, Paula Velásquez
    Copywriter: Pietro Veneroni
     
    Challenge:
    The time after lunch is a boring moment for all children when they are on the beach and can not enjoy the sea.
     
    Solution:
    We developed the Nivea After Lunch Box. A kit with the tools to build a sand castle, that through a QR code connects to an App that analyses children´s data and what they have eaten in order to give out different types of
    castles to build while they wait to return to the sea. Kids have fun during this usually boring period and create bonds with their parents, family and friends.
  • Silver in Young Talents GrandPrix Surf the Change FCBMILAN