The New York Times Home - iPad Publication

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    THE NEW YORK TIMES HOME – IPAD PUBLICATION
    We worked closely with The New York Times to help them conceptualize a new product–the “Home” iPad publication. Over the years they’ve featured dozens of homes and their respective owners, as articles that are published in a recurring section of the paper. However, after being featured for one day, the articles are retired to the New York Times archive. In a recent partnership with Apple, they are now re-releasing these stories, bundled into a bimonthly iPad publication.
    We were hired to establish everything this future publication should be–including the identity, design, layout, interactive elements, and guidelines for releasing future publications.
    CREDITS
     
    CREATIVE DIRECTION:
    John Macleod
    EDITING:
    Noel Millea
    ART DIRECTION & DESIGN:
    The Collected Works
    WRITING & PHOTOGRAPHY:
    As Credited