United Genders of Benetton

  • United Genders of Benetton is a concept born after investigating the brand Benetton and understanding its principles and core value. Benetton success is based on its clever race and gender inclusive advertising campaigns. The design team came to the conclusion that creating a gender neutral line with a key product; unisex pants that follow Benetton's aesthetic and identity faithfully would expands Benetton's reach.