BRANDING AND IDENTITY FOR
Galápago is a consulting firm for agribusiness, based in Bucaramanga, Colombia; their motto is "from farm to business". They wanted a polished elevated look that would stand apart in the local market, yet still relate to nature.
The logo is based on the font Nexa, with subtle modifications to the letterforms:
We made a series of prints using natural elements: ferns, vegetables, carved potatoes, etc. The outcome has countless color combination oportunities (each print in 6 colors, and each logo with the accent leaf in 6 colors as well).
Some photos of the process