POSTULATION - KIT WORLD CHAMBER OF CONGRESS


  • WE ARE IN IT TOGETHER
    KIT - POSTULATION FOR THE WORLD CHAMBER OF CONGRESS

  • Every four years, The World Chamber of Congress offers one city the opportunity to host the world chambers of commerce. In order to apply to host the event, the local government must work hand in hand with the local chamber of commerce to meet all the requirements and prove that it is a city ready to produce a world-class event. Participating cities must collect all the information in a written document explaining why theirs is the ideal city.

    In 2017 Bogota, Colombia was among the selected participating cities. 

    The challenge was to break with the written document requirement and create an innovative proposal including all the required information. A different communication system was created to that end, thus managing to submit more innovative material to showcase the country as a participant.
  • How to change the reading experience of this document?

    We are in it together was created as a concept to submit the application. It includes a kit with several pieces containing all the information and presenting the content in an original format depicting Bogota’s competitive advantages, connecting the emotion of a mysterious and vibrant city experiencing a moment of transformation and basking on the capital’s capacity for connectivity and innovation.

    We exploited the city’s visual wealth representing Bogota from its graphic essence, with popular iconography details alive with urban colors and the distinctive multiculturalism of the city. 
  • The kit includes:
    - A greeting poster from the country and from Bogota
    - A guide to the contents of the kit
    -A book explaining the internal operation of the Bogota Chamber of Commerce and the infrastructure of the city
    - A postcard book detailing the city’s cultural program
    - A deck of cards including the networking and business opportunities


  • Client: Cámara de Comercio de Bogotá
    Type of work:  Strategy Communication Design - Editorial Design – Graphic Design – Illustration
    Year of origin: 2016
    Contributors: 
    Project Manager - Head of the project: Clara Mendoza. Project Managers: Paola Sánchez – Gabriela Bejarano.
    Design Director: Martha Perea. Art Design: Claudia Hurtado – Miguel Perez – Margie Florez – Camilo Acuña
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