F A N T A S Í A B O T Á N I C A
This installation is based on the WEDGWOOD ceramics company, which produces its products since 1759. The assembly seeks to reflect the concept of the brand, which is: the creation of a fantasy through objects with meaning; adapting it to the local values of the audience in Bogotá.
In this way, each element of the assembly created and organized by the members of the group, was designed to create an experience that could show how would it be the launch of the brand in Bogotá. For this reason, it was decided to start with the work that Wedgwood had already done with other places in the world, through its Wonderlust collection. In this way, we proposed to look at America in a romantic way as they have already done with China, Nepal, Japan, Germany and England.
To create this romantic look with the elements of the region, we took into account the botanical inspiration that has characterized the products of Wedgwood and so we resorted to the fauna and flora discovered by José Celestino Mutis in the Royal Botanical Expedition. Similarly, Wedgwood includes within the Wonderlust collection a tea designed with the elements of each region. It was for this reason that upon finding out that José Celestino Mutis wanted to open a new tea route from America, exporting Bogotá Tea, we decided to include it as a central element in this new collection and therefore in the installation.
M A N U A L D E P R O C E S O - P R O C E S S M A N U A L
V I D E O M O N T A J E - V I D E O O F T H E I N S T A L L A T I O N
Montaje realizado por:
Daniela Hernandez de Alba
Maria Alejandra Macias