In 2017 I contributed to the brand as part of the Overland Shoes LTD Marketing and PR team based in London, UK. Overland Shoes LTD is currently the Licensee for Karl Lagerfeld Footwear and other valuable brands, they support the brands with their Design, Marketing and Administrative teams.
During my time in the company I was able to support this brand's active accounts with Trade Marketing, which meant providing them with the right images from the AW17 lookbooks, sending them the POS upon their request and support them with social media competitions, that proved to be successful. I also kept constant communication with the sales managers all over Europe and with the French and Dutch teams to provide them with shoes for influencers to wear at events and in the social, design samples and so on. I learnt so much about the brand and the concept in order to begin writing the SS18 press release with the help of the French team. My time in the company made me realise my big passion for Fashion and Retail.
These are some images from the AW17 Women's and Men's lookbook that I used daily throughout my work.
Marketing work by: Paula Castellanos Zafra
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