Comida en la U

  • Comida en la U
    Branding developed for a food delivery app that allows the communities in universities to order food anywhere at the campus. Established in the main cities of Colombia: Bogotá, Medellín, Cali and Pereira, and soon in Ciudad de México. We created a purposeful and assertive language, both visual and narrative: Fearless, bold, smooth, empathic and young.

    The big challenge: A logo that communicates the service and the empathy of the brand
    The Client: Comida en la U