Founded in 2010 REP is a New York based agency which fosters emerging designers to a place where they are ready for investment, and support existing labels in their expansion by providing:
Full Communication Services – from press and celebrity relations, brand image and product launches to event management and promotion.
Business Services – from preparation of monthly financial statements (p&l), expense management and cash forecast (budget), to business plans and growth models.
Sales Strategy Services – through a combination of disruptive sales solution and white labeled strategic alliances.
REP currently has coverage in New York City and Paris.
Our purpose is to prepare brands to be staples in the industry by developing a strong presence in the press and social media, a strategic worldwide retail distribution channel (parallel to an efficient e-commerce platform) and a robust business model.
I work directly in the PR Team. On a daily basis I assist in the showroom making sure the stylist take the best fits for their clients, I keep the collections in optimal conditions as well as our work area. Communication is key when handling placement, it is also very important to keep track of pulls and returns. We use a standard system to keep track of inventory. And finally collaboration in NYFW regarding VIP/Guest seating and Media access to the shows.
Collaborated in New York Fashion Week SS20 with designers Dirty Pineapple, EDGII, Damo Wang and Kidsuper in terms of PR, logistics, Guest/VIP/Media seating & access management and show assistance in general.
These are a few celebrity placements from 2019:
KYLIE JENNER IN CALVIN LUO
THE JONAS BROTHERS IN WAN HUNG
RYAN DESTINY IN SCARLET SAGE
GWEN STEFANI IN CALVIN LUO
ANSEL ELGORT IN CALVIN LUO
These are a few editorial placements from 2019:
HARPER'S BAZAAR FEATURING JANET JACKSON
ONLINE AND PRINTED PUBLICATIONS ALSO INCLUDE WONDERLAND, SCHON, HIGHSNOBIETY, WWD, VMAN AND MANY OTHERS
Marketing and PR by: Paula Castellanos Zafra, Brittany McGovern,
Florent Belda, Jillian Kreski, Lindsay Morton, AO
REP Agency New York
153 W 27th St #900B, New York, NY 10001
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